What Guidelines Do You Use To Write Your AdWords Haiku Ads?

"What ia an Adwords Haiku Ad?

An AdWords Haiku Ad is an advert that is short, concise and to the point. You can not fit your entire sales presentation into AdWords 95 characters ad copy. You Must Focus on one offer, service or product and you Must Effectively Give your offer benefit to the prospective consumer and a call to action.

You Need A Guideline When You Compose Your AdWords Haiku Ads.

When you write and structure your short AdWords Haiku Ads ask yourself these questions:

Does the headline grab my attention?

Does the headline promise a benefit?

Does the body of the ad motivate me to click on the link?

The headline Is the most important part of your ad. If you cannot capture someone's attention with the headline they will not read the rest of the text in your ad. If you can get the potential customers to read and identify with your heading, the more likely they will be to click your ad. It is suggested to ask your potential prospect a question, start with an action verb... Accelerate, Achieve, Build, Capture, Create etc. in the headline and it is very important to use your major keyword (what your visitors’ want)in the title.

What you are actually doing is qualifying your prospects. Most potential customers focus on the title rather than on the body or on the ad copy as a whole. Therefore, the headline or your AdWords ad title should focus on a benefit or an end result. Think about what is important to the prospect and try to work it into your ad's headline.

Your AdWords ad copy must go beyond the selected keywords and get to the intent and motivation of the searcher. Focus on identifying and satisfying the needs and motivations of your "targeted prospects". Every step of the way, you should be asking yourself the following questions:

1. What are people searching for? (Information, products, services,
etc.)

2. How are they searching? (Keywords, Search Engines, Forums)

3. How does my offer satisfy their specific needs or help solve their problem?

4. How can I maximize the connection between their
motivations and my offer?

5. And most importantly, what does the market want that
I can deliver better than anyone else?

Do you know... The performance of your short AdWords Haiku Ads depends almost entirely on how well your ad copy is written. Be sure to work your most important keyword into the headline. If you are unable to do that then insert the keyword or keyword phrase in the body text of the ad. Capitolize the first letter of each word.

Whenever a keyword is included in your ad it will show in bold lettering on Google which will not only stick out visually, but it was also the same keyword that the user typed in and is searching for.

Compose your AdWords PPC ads so that they are closely related to your key search terms. The more closely related they are interpreted to be, the better "qualified traffic" clicks you will receive.

To match your title keywords to search terms, you will have to set up individual ad groups for important search terms. On Google AdWords And Yahoo PPC, you can use automatic dynamic keyword insertion, which will save a tremendous amount of time when setting up campaigns spread over numerous keywords. For example, if you have 1500 keywords and want to put all of them into a single ad group, you can set up your account to automatically insert the search terms into your title (as long as they don't exceed character limitations).

A Kandu Tip: Brand Names - Google is very sticky about using brand names in your ad copy. However, in most cases, you CAN use brand names in your keyword list. In fact, these are often the highest-conversion keywords in a campaign - name recognition. When I run a campaign for a brand-name product, I ALWAYS use the brand name in as many of my keyword list as I can i.e. AdWords Elite, Google Cash, Simon Lueng, etc.

Warning: Be Aware some manufacturers specifically prohibit the bidding on their trademarked phrases as part of their TOS when you join their affiliate program. This is often the case with Commission Junction affiliate programs. If this is the case, obey the TOS. Also, Yahoo and MSN will sometimes flag trademarked keywords.

A Kandu Tip: You can discourage window-shoppers who click on the 1st Adwords or PPC ad by include price and a direct call to action in your short haiku AdWords ad. This Strategy will pre-qualifies your visitors.

When you write your ad description fill the second line with a benefit. Think of what your visitors can gain from using your product or servicee. In the third line, write a feature of your product or service. Remember, features always come after benefits.


Google AdWords Skill Is Knowing How To...

choose the right keywords or keyword phrases

place the proper bids (bidding is about strategy)

write a great "eyeball-grabbing" headline ads with benefits and a call to action

break down a campaign into Ad Groups

implementing learned AdWords techniques and strategies

adjusting testing, tracking and fine-tuning everything is essential.

Ads that consistently have a high ranking and high CTR will begin to show up on the premium space across the top of the search results, instead of running down the right side.